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Silk Mark, a symbol of silk purity
By Barunkumar Bhowmick
Silk Mark Organization of India (SMOI), a registered society, sponsored by the Central Silk Board, Ministry of Textiles, Govt. of India, had launched, SILK Mark, a label certifying that the product is made up of quality silk material. This will protect the interests of the consumers and will play a multi-dimensional role in the overall promotion of Indian silk both in the domestic and export markets.
Silk manufacturers, Wholesalers, Retailers and exporters of repute, who fulfill certain minimum standards in their raw materials, supply chains and sourcing of finished or semi-finished products can become an Authorised User (AU) of Silk Mark. They would be allowed to use the Silk Mark Logo in the products containing 100% natural silk. Silk Mark would be a symbol of silk purity. It would be a hallmark for products made from pure and new silk. It will be prominently displayed and affixed to products. Silk Mark covers all silk products - Primary, intermediate and finished silk products viz. 1. Raw silk 2. Silk yarns 3. Silk fabrics 4. Silk sarees 5. Silk made-ups 6. Silk garments 7. Silk carpets. In case of doubt, consumer can test and confirm products under a Silk Mark label, for purity from the SMOI Centers. In the event of genuine consumer complaint, the AU is bound to make good of the damages as per consumer protection law. SMOI will act as a facilitator in such cases.
This intel first appeared on: http://world-of-ads.blogspot.com/search/label/Silk%20Mark%20-%20a%2...
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